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Steph Curry Responds To Kevin Durant’s Under Armour Diss

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Golden State Warriors star point guard Steph Curry responded to a previous jab delivered by his teammate Kevin Durant regarding Curry’s Under Armour brand. The two had a conversation and apparently squashed any misunderstanding.

Durant, a spokesperson for the global athletic brand Nike, told Bill Simmons on The Ringer podcast last month that “nobody wants to play in Under Armours.” This may have been a jab at Curry, who is the brand’s most lucrative athlete. The NBA All-Star inked a deal with Under Armour in 2013.

Durant’s comment regarding Under Armour didn’t “ring true at all,” Curry said during an interview with the Charlotte Observer Monday. 

“This is nothing that is going to put a wrench in the locker room,” Curry told the Observer.

Durant’s comments reflected his personal affinity for Nike from his adolescence and his opinions simply weren’t true, Curry claimed.

“I told him that he has a certain opinion based on his experience growing up in the Nike business,” Curry said of Durant. “What that means when it comes to the competition among shoe brands and universities and the whole grassroots system and whatnot – he’s entitled to that opinion obviously. But when it comes to what I’m trying to do with Under Armour, and what the Curry brand means and what Under Armour basketball means, that statement does not ring true at all.”

Kevin Durant Stephen CurryKevin Durant Stephen Curry
Kevin Durant Stephen Curry

Kevin Durant and Stephen Curry, pictured following their 132-113 win in Game 2 of the 2017 NBA Finals against the Cleveland Cavaliers at ORACLE Arena on June 4, 2017 in Oakland, California, make the Golden State Warriors heavy betting favorites before Game 3. Photo: Getty Images

During his 2015-16 season with the Warriors, Curry’s revenue with Under Armour reached $250 million before it tapered off last year due to lack of success with the “Curry 3” signature shoe. The company’s business success was a direct result of consumer demand.

“Where we were four years ago and where we are now — you can’t tell me nobody wants to wear our shoes,” he told the Observer. “I know for a fact they do.”

The Warriors point guard is expected to earn massive money even if Under Armour’s revenue fluctuated. Curry signed a five-year, $201 million contract with his team this offseason, which is one of the biggest contracts in NBA history.

The superstar’s future included the Warriors as he spoke about how he hoped his NBA career would be lengthy. The NBA champion just completed his eighth NBA season this year and secured his second NBA title against LeBron James and the Cleveland Cavaliers last June. His father, Dell Curry, was responsible for his affinity for basketball.

“When I came into the league, that’s the only thing I did say. I want to play 16 years just because my dad did,” said Curry, regarding his father Dell’s basketball career. “I’ve always had an appreciation of what that meant. But now having done eight years and understanding the work that it takes and whatnot, playing eight more years somewhere near the level I’m playing now would be solid.”

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